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Case Study · Concreting · Gold Coast, QLD

Nickellcrete Developments

How a family-run Gold Coast concreter went from 3 to 4 quotes a week to 5 to 6+ a day, and confirmed over $100k of work in the first month.

$100k+Confirmed, month one
15×+Return on ad spend
$13Cost per lead
So much growth. We were doing maybe 3 to 4 quotes a week before working with Matt. Now we're doing 5 to 6+ quotes a day if we want. We confirmed over $100k in the first month and have an awesome pipeline of work lined up. We're just heaps busier and it's awesome.
Ben Nickell Nickellcrete Developments · Gold Coast, QLD

The business

Nickellcrete Developments is a family-owned concreting business on the Gold Coast, run by Ben Nickell. Ben has over 20 years in the trade and a strong reputation for reliable service and quality work.

The challenge

Nickellcrete had built its name on larger commercial projects. But big commercial work is lumpy and risky: high outlay, long gaps between wins. Ben wanted to grow the residential side of the business for steadier, more predictable income, and he needed a reliable way to bring in residential concreting leads week in, week out.

"Wasn't doing enough quotes and definitely wasn't getting enough work."

What we did

We built Ben a Meta campaign (Facebook and Instagram) aimed squarely at Gold Coast homeowners planning concreting work. Instead of a plain contact form, we ran a short quiz: answer a few questions about your project, get a customised concreting quote.

That does two jobs at once. It qualifies the lead (project type, size, suburb, timing) and it hands Ben everything he needs to quote fast. Total budget: $50 a day.

Example Nickellcrete quiz lead showing the captured project details: concrete type, size, condition, suburb and timing
What a lead looks like. Every quiz enquiry lands already qualified: project type, size, condition, suburb and timing, plus the customer's contact details (redacted here).

The results

Nickellcrete quiz funnel analytics: 586 views, 111 responses, 19% conversion rate over one month
One month of the quiz funnel: 586 views, 111 leads, a 19% conversion rate.

The leads came in fast, and they were good. Ben went from 3 to 4 quotes a week to 5 to 6+ a day. In the first month he confirmed over $100k of work, including a single $75k driveway. Around 15 jobs done and another 10 in the pipeline.

All of it off $50 a day and an average cost per lead of just $13, for a return north of 15 times ad spend. Just as importantly, it shifted his mix toward the safer residential work he was after, and took the stress out of chasing jobs.

$100k+ Confirmed in month one
15×+ Return on ad spend
$13 Average cost per lead
$50/day Ad spend
19% Quiz conversion rate
In Ben's words

Straight from the client

QWhat made you choose us over other options?

AOne of my mates used you guys. I was a bit sceptical, but got his feedback and knew it was the right decision.

QWhat about DigiProfits surprised you most?

AHow it actually worked. I was a bit skeptical, I thought it might just be a rip off, but I got good leads fast. If you do the work to follow them up and quote the work, they turn into sales.

QWhat has made you happiest since working with DigiProfits?

AGetting so much more work and having more in the pipeline. It's less stressful not having to chase work all the time. Doing more residential jobs rather than big commercial ones is also safer revenue.

QWould you recommend DigiProfits?

AYou'd be silly not to work with Matt.

Want a pipeline like Ben's?

We build the same quiz-funnel campaigns for concreters, builders and trades across Australia. You deal with Matt directly, not an account-manager rotation.

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