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Client Case Study

Nickellcrete Developments, Gold Coast, QLD

“So much growth. We were doing maybe 3-4 quotes a week before working with Matt. Now we’re doing 5-6+ quotes a day if we want. We confirmed over $100k in the first month and have an awesome pipeline of work lined up over the coming months. We’re just heaps busier and it’s awesome.”
Ben, Nickellcrete Developments

Nickellcrete Developments is a family-owned concreting business based on the Gold Coast, owned and operated by Ben Nickell. With over 20 years of hands-on industry experience, Ben has built a strong reputation for reliable service and quality workmanship.

While Nickellcrete has often taken on larger-scale projects, Ben wanted to expand further into the residential market to create a more stable and sustainable income stream.

He was looking for a better way to generate consistent residential leads and reduce his reliance on riskier, high-outlay commercial jobs

Q&A With Ben from Nickellcrete Developments

Organisation: Nickellcrete Developments, Gold Coast, QLD

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What challenges were you facing before working with DigiProfits?
Wasn’t doing enough quotes and definitely wasn’t getting enough work.

What made you choose us over other options?
One of my mates used you guys. I was a bit sceptical, but got his feedback and knew it was the right decision

What results or improvements have you seen since working with us?
So much growth. We were doing maybe 3-4 quotes a week before working with Matt. Now we’re doing 5-6+ quotes a day if we want. We confirmed over $100k in the first month and have an awesome pipeline of work lined up over the coming months. We’re just heaps busier and it’s awesome.

Can you share any numbers or approx sales figures you’ve achieved since working with DigiProfits?
About 15 jobs, and 10 in the pipeline confirmed. Just won another job.
One job was a $75k driveway that we did last week.

What has made you happiest or exceeded your expectations since working with DigiProfits?
Getting so much more work and having more in the pipeline. It’s less stressful not having to chase work all the time.
Doing more residential jobs rather than big commercial ones is also safer revenue.

What about DigiProfits surprised you most?
How it actually worked. I was a bit skeptical. I thought it might just be a rip off, but I got good leads fast.
If you do the work to follow them up and quote the work they turn into sales.

Would you recommend DigiProfits? If so, what are the main reasons why?
I already have to a few people, but shhh don’t tell everyone!!

Was there anything we could do differently?
No, it’s been so easy.

Is there anything else that you would like to comment on or say about DigiProfits?
You’d be silly not to work with Matt.

Campaign Details

Traffic Source: Meta Ads (Facebook and Instagram)

Daily Ad Spend Budget: $50

Lead Generation Strategy: Complete a quiz to receive a customised concreting quote

Return on Investment: >15x (and growing)

Average Cost Per Lead: $13

Performance Indicators:

  • Multiple high-quality leads per day generated
  • High conversion of leads into quotes and sales 
  • Ben has a very effective sales process for following up leads quickly and converting them into sales.

Above: Campaign statistics for June-July. 

Above: An example lead and the details that are captured

> More Case Studies – Rainbow Roof Restoration, Perth, WA

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“So much growth. We were doing maybe 3-4 quotes a week. Now we're doing 5-6+ quotes a day if we want. We confirmed over $100k in the first month and have an awesome pipeline of work lined up over the coming months. We're just heaps busier and it's awesome.”
Ben Nickell
Ben NickellOwner, Nickellcrete Developments, Gold Coast, QLD
"In the past year, our Gold Coast branch confirmed over 150 jobs from the leads generated with DigiProfits - which were sales we wouldn't have had otherwise. The return on investment and growth has been significant. Definitely worthwhile. Highly recommend Matt who has been great to deal with along the way."
Allied Removals Gold Coast
Allied Removals Gold CoastManagement, Allied Furniture Removals, Gold Coast, QLD
“Without a doubt, the back end of DigiProfits marketing is nothing short of genius... The results we have received, from minimal input on our end, are unbelievable.”
Hamish Murray
Hamish MurrayOwner, Interlocked Roof Restoration, Newcastle, NSW
"We've noticed a significant increase in sales figures and we're much busier across the board."
Peter Corbett
Peter CorbettOwner, Allied Removals Sydney Local and Wollongong
"Just last week we had 3 sales accepted which not only covers the monthly cost but also puts us into a healthy profit. We have around 70% of our enquiries arising from DigiProfits even with the money we also spend on SEO. Definitely worth the investment.
Richard Jones
Richard JonesOwner, URB'n Roofing, Birsbane, QLD
"Growth, leads, and job flow have improved since working with Matt. Confirmed over $30k in work in the first few weeks. Next month will be even better."
Ben
BenWillow's Roofing, Wollongong, NSW
"Since launching the campaign with Matt we've seen over 15x return on our investment in the first month alone, which has been a big boost for our cash flow."
Graham Bunn
Graham BunnOwner, Rainbow Roof Restorations, WA
"Matt is diligent, professional and down to earth. His work is some of the best I have seen and it is a pleasure to partner our business objectives for mutual benefit. I truly feel that DigiProfits has got the metrics right when it comes to their marketing strategies and as such I am already seeking to expand my investment with DigiProfits into additional streams to help build my business. If you haven't considered DigiProfits and are tired of throwing thousands of dollars down the drain with poor lead generation companies then you are missing out on a great opportunity. Matt is a leader in his profession and I would recommend him to anyone asking for similar support."
Stuart LaFranchi
Stuart LaFranchiDirector/CEO, Red Dragon Financial, VIC
"Matt and the team know what they are doing and what works. I was working with another company and achieving small results but am now receiving dedicated service and fantastic lead generation."
Marcus Schooth
Marcus SchoothOwner/Director - SEQ Roof Repaints, QLD
“We decided to work with Matt again to help grow our new Richlands Dental practice and the results have been impressive. The practice has been open for nearly 6 months now and we're growing steadily. Most of our new patients come to us off the back of the social media marketing campaigns Matt created with us and our database continues to grow. I'd happily recommend DigiProfits to any practitioners opening a new practice or looking to grow their patient database.”
Dr David Wan
Dr David WanRichlands Dental, QLD
"Matt is quick, trustworthy, learns about the business and what needs to be done and executes it well. We're getting good and positive results. His efficiency and tireless hard work towards achieving a rewarding goal have been a point of difference."
Dr Justina Taiwo
Dr Justina TaiwoOwner, Royal Indulgence Cosmetic and MediSpa Clinic, WA
"Our recent 'Missing Teeth' Campaign was very successful. It was well designed to capture leads (interested in learning about solutions for their missing teeth) and the re-targeting also helped to prompt people. The combination of both emails and text messages is a nice touch.”
Dr Sami Moid
Dr Sami MoidBakery Hill Dental, VIC
"The community awareness to our clinic having this treatment (BTL Emsella Incontinence Treatment) has grown exponentially. We have also seen a great increase in bookings which also means a greater revenue. More importantly, more people are being treated successfully which is great. DigiProfit's ability to create awareness through advertising is fantastic. The streamlined approach to data collection also helps with understanding what customers want."
Ken Harris
Ken HarrisManager, Secret Skin, NSW
“One of the main contributions that Matt provided to ensuring our rapid growth was sustainable was to develop, manage and evolve our marketing and sales systems and processes. Matt worked closely with our marketing and product teams using data and market insights to help us adapt our go-to-market approach and then built practical tracking tools and reports to keep us on track.”
Adam McArthur
Adam McArthurFormer CEO, LiteracyPlanet
"Matt at DigiProfits offers an outstanding service – to start with, his friendly and approachable nature means I feel like no question is silly and that he fully supports me! ...I am yet to find another service that has been able to offer a better return on investment and the number of leads that we have generated through the ads campaign put together by Matt."
Mitch Edwards
Mitch EdwardsIpswich Real Estate, QLD
“Absolutely recommend Matt's services, as he expertly understands the space and in an intricate way. Far greater achievement through Matt than any of the other marketing agencies in a much shorter time span. He provides continual updates, checks in frequently, and always looks for ways to improve the results. Impeccable service.”
Mario Babic
Mario BabicManaging Director, Digilend, QLD
“Matt is different from other marketers in that he is not arrogant in that he knows what he knows but openly discusses how and why things work the way they do. He shares the tools and trade secrets as he genuinely wants to help businesses succeed."
Victor Lagos
Victor LagosFounder, Lagos Financial, NSW
“I can definitely highly recommend DigiProfits. We have received many high-quality enquiries from Matt's hard work - and many have also turned into Emsella Chair / Kegel Throne Canberra patients. We're very proud of our work together. Thank you Matt.”
Rena Ackland and TeamKegel Throne Canberra, ACT
"Matthew was helpful, professional and informative from the start. He showed genuine interest in my requirements and provided multiple options to assist me. I received multiple appraisal requests in a short time of commencing my campaigns allowing me to quickly convert these to listings. I was very impressed with the assistance I received and would highly recommend DigiProfits. Matthew got wonderful results!"
Kate Stock
Kate StockRay White - Yeppoon, QLD
"Matt is our go-to digital marketing specialist for Pridham Property. We decided to work with him due to his honest approach, experience and flexibility to suit our needs. He is reliable, strategic, and genuinely interested in helping us succeed. We've seen fantastic results since engaging Matt to manage our digital marketing and Facebook advertising. He has saved us countless hours which has helped us to prioritise our highest value business activities. Highly recommend!"
Leigh Pridham
Leigh PridhamDirector, Pridham Property, VIC
"In our first month alone after going ‘live’, we generated 30-40 enquiries – many of which have already scheduled their appointments due to the systemised online automation and manual follow-ups Matt helped us to implement ...I would definitely recommend DigiProfits. They know their stuff.”
Dr Sami Moid
Dr Sami MoidBakery Hill Dental, VIC
"We're really happy with the communication, follow-through, and amount of enquiries we receive. We will be working with DigiProfits in the future with all other social media-related strategies."
Michael Millers
Michael MillersRay White, Rockhampton, QLD
"Matt is very in tune with what we want and we developed an instant trust that he is using his skillset to assist our requirements. The proof has been in the constant quality leads."
Gillian and Rob Dargusch
Gillian and Rob DarguschNGU Real Estate, Karalee, QLD
"Matt is simply a good honest person. I have tried several others in this space only to be very disappointed with their results. Matt does what he says he will do, and delivers."
Anthony McCormack
Anthony McCormackHayman Partners, ACT
"The amount of engagement from advertising on Facebook has been fantastic. We've been able to attain an audience that would not have been able to reach without the campaign and have booked in a number of such patients into the practice."
Dr David Wan
Dr David WanPractice Owner, Springwood Dental, QLD
"Matt went above and beyond and stuck with us until our system was working seamlessly. We are receiving quality leads (appraisal requests) through our Facebook ads. Matt is genuinely passionate about what he does and who he works with. He was not only doing what we paid for, but he genuinely wanted us to see results and achieve our goals."
Ross Bischoff and Maddi Tarrant
Ross Bischoff and Maddi TarrantHarcourts Property Centre, Coorparoo, QLD
"I would certainly not hesitate to recommend Matt of DigiProfits. They are a very professional organisation and deliver on what they promise. DigiProfits certainly adds value to our business and provides excellent service."
Gavin Butler
Gavin ButlerPrincipal | Gavin Butler Real Estate, Bendigo, VIC
"We've been able to build a better Social Media footprint that captures leads effectively & learn more about running campaigns internally. Matt knows what he's doing in a highly competitive environment & offers well priced solutions."
Craig EdwardsOwner/Licensee - Harcourts Busselton, WA
"DigiProfits have really shifted my business forward. They have an excellent level of customer service, support and communication."
Steve HoskinsManaging Director, Stop at Nothing Consulting, AU
Matt's knowledge of social media advertising and integrity in this space was surprising. He didn't promise what he could not deliver, provided a great brief prior to starting, and followed through with successful lead generation. Matt is very knowledgeable, he listens, he isn't pushy and he does what he says he's going to do.
Monique FieldPrincipal, Monique Field Property, NSW
“There are many people that say they can do the job, but proof is always in the results and I couldn’t be happier. I have a good online presence and my funnels are working really well."
Sonya Richardson
Sonya RichardsonGC Executive Properties, QLD
“Matt is an expert in his field, is a great guy and very helpful. He knows his stuff and I would highly recommend!”
Shane ConlonFirst National Real Estate, Mudgeeraba, QLD

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