Using Facebook Ads and Digital Tools
A Free Online Guide for Professional Service Providers To Scale Their Brand and Get More Clients
The strategies in this guide focus on efficiency and are designed to help you grow or scale your business using systemised processes and automation.
It’s time to start working smarter, not harder to achieve your goals.
Let’s get started!
1. Define your ‘Why’
Who do you want to serve and how can you set yourself apart? What can you offer to your target market that others don’t?
2. Get to know your market
Conduct interviews and research to confirm their needs, desires, fears and frustrations.
3. Create your market profile
Confirm the type of person you want to attract (your ‘Hidden Market’) and create a profile of them summarising the key findings of your research.
4. Analyse your competitors
What are their strengths and weaknesses? What do they offer the market? How are they promoting and presenting themselves to the market? Are they currently advertising?
5. Focus your messaging on benefits, not features
Determine how people will benefit from what you offer, not just what you do. What is the problem you are solving? What solutions are you providing?
6. Develop an offer that will penetrate your market
Your offer needs to captivate your target market enough for them to make a ‘micro-commitment’, and trade their contact details so that you can grow your business relationships further.
Here are some examples:
At this point, it’s also crucial you comply with any advertising regulations specific to your industry – make sure you follow the rules!
7. Brainstorm your full campaign structure
Define your messaging, promotional offer, potential upsells, quality assurances, scalability, and longer term prospect nurture strategies.
8. Build your messaging content
Create intellectual property to communicate what you do with clarity. Outline your story, steps, system and solution.
9. Draft ‘long-form’ ad copy
Captivate your audience by appealing to their emotions and the solution your offer can provide. How do you want your customers to feel?
10. Have a very clear ‘Call to Action’
Make sure you specify exactly what your audience needs to do to claim your offer or engage with you. Never leave this blank, vague or open to interpretation.
11.Get graphic
Create at least 4-5 ad designs (images or video) using different concepts to promote your offer. This is so you can test the effectiveness of each once your campaign is live.
12. Create your target audiences inside Facebook
Now you know who you want to target, use different geographic, demographic and interest-based targeting to create and save multiple Facebook audiences to test.
13. Create ‘ReTargeting’ audiences inside Facebook
This will ensure people who ‘engage’ with your campaign will keep seeing your ads, brand and offer so they won’t forget you.
14. Plan your conversion strategies
What will happen when someone expresses interest in your offer (ie, becomes a ‘lead’)? How will you maximise this opportunity to convert them into a customer? Will you implement automation technology to help with this and nurture your prospects, or will you do it all manually?
15. Decide and integrate your tech and automations
Setup all accounts and tools to work together seamlessly. The idea is to work smarter, not harder by getting technology to work for you 24/7 to bring you new enquiries and leads.
Helpful tools include:
16. Launch Phase 1: Start testing
Use one campaign and test different audiences and ad variations for the best results.
17. Record and assess your results
Which audiences and ad variations are working the best? You will need to analyse engagement and results by assessing clicks, conversions, and costs for each variable.
18. Assess your conversion strategies and results so far
What’s working and what isn’t? How many ‘conversions’ or ‘leads’ are you capturing per day/week vs how much you are spending on ads and effort?
19. Launch Phase 2: Sustain or Scale Up
Once you know which audiences and ads are getting the best results, stick with them or scale up your ad spend.
20. Know your numbers and capacity to deliver
Focus on ROI and ensure you know what capacity you have to deliver. Make sure your investment in ad spend aligns with revenue growth and maintaining quality service. It’s no use offering your service or product if you can’t deliver it the way you strive to.
21. Learn to delegate
Ask yourself the question, ‘What is the highest value activity that I can do for my business?’ and try to do it as much as possible. Often, other tasks that are lower priority for your business can be delegated. Most of the time, the highest value thing you can do for your business is service your clients.
In life, there’s a reason why we hire builders, cleaners, dentists, finance brokers, plumbers etc – it’s because we don’t have the time or money to learn to do what they do as well as they do it.
On that note, click here if you would like to learn more about the benefits of delegating these strategies to someone who lives and breathes them – ME!
22. So what’s next?
It’s completely up to you. But if you need some help, feel free to book a call with me to discuss
Firstly, I’m just a regular guy. I live in the Gold Coast Hinterland (near a town called Mudgeeraba), in beautiful Queensland, Australia, with my young family. I have an amazingly supportive wife and two young sons.
I love spending time with my family and friends, playing guitar, gardening, and what I now do for work. I used to be a school teacher, before taking the leap into a business sales and marketing career – and it’s the best professional move I ever made, until now.
Midway through 2020, I decided to back myself once again and pursue what I dreamt of doing – start my own business utilizing the skills and experience I had gained over many years, to help other businesses succeed.
This is how DigiProfits was established.
I have over 10 years of business marketing, sales, and operations experience, and I love all things digital. This, combined with a genuine interest in helping people, was the driving force in starting the business.
This guide contains referral links to products I recommend. If you click and purchase, I may receive a small commission at no further cost to you. I only recommend tools I have personally used.
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