Client Case Study

Rainbow Roof Restorations, Perth, WA

Rainbow Roof Restorations is a Perth-based, family-owned business with a strong reputation for quality and expertise. Established with a commitment to exceptional customer service, they have become a leader in roof restoration and repair across the Perth metro area and beyond.

Specializing in a variety of roof coatings and repairs, Rainbow Roof Restorations uses only the highest quality products (including NuTech roof coatings) and employs a team of fully licensed and accredited professionals.

Campaign Details

Traffic Source: Meta Ads (Facebook and Instagram)

Daily Ad Spend Budget: $20-40

Conversion Strategy: Complete a quiz to receive a customised roof restoration quote

Average Cost Per Lead: Approx $9.42

Return on Investment: 15x (in the first month)

Performance Indicators:

The daily ad spend started at $40 during the testing phase of the campaign (May 2024). It was reduced to $20 per day after a few weeks due to Graham and Sue feeling “inundated” – they were finding it challenging following up all leads within a timely manner.
The inital targetting for the campaign was the Perth area south of the Swan River (which runs through the centre of Perth) – which is approximately half of the city. This worked very well initially, but when we understood how well the campaign was working, we decided to narrow the targetting closer to the Mandurah area of Perth, which is to the far south of the city and where the business is located. This has helped keep the location of the leads closer in proximity to the business – making it more practical and efficient to service them.
Graham and the team obviously have an efficient and effective sales process and stated they confirmed 15x return on their investment within the first month of the campaign running. This included their ad spend and DigiProfits service fees.

Above: Campaign statistics for May 2024

Above: An example lead and the details that are captured

Q&A With Graham from Rainbow Roof Restorations

Name: Graham Bunn

Organisation: Rainbow Roof Restorations (WA, Australia)

Website: https://rainbowroofing.com.au/

What problem/s were you trying to solve when you were considering working with DigiProfits?

Generation of more leads

Why did you decide to work with DigiProfits and not someone else?

You sounded like you knew what you were doing

What have you been able to achieve since working with DigiProfits?

Increase in leads resulting in more sales. Since launching the campaign we’ve seen over 15x return on our investment in the first month alone, which has been a big boost for our cash flow.

What has made you happiest or exceeded your expectations since working with us?

More cash flow

What about DigiProfits surprised you most?

Quantity of leads

Would you recommend DigiProfits? If so, what are the main reasons why?

Yes

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"Matthew was helpful, professional and informative from the start. He showed genuine interest in my requirements and provided multiple options to assist me. I received multiple appraisal requests in a short time of commencing my campaigns allowing me to quickly convert these to listings. I was very impressed with the assistance I received and would highly recommend DigiProfits. Matthew got wonderful results!"

"Matt is our go-to digital marketing specialist for Pridham Property. We decided to work with him due to his honest approach, experience and flexibility to suit our needs. He is reliable, strategic, and genuinely interested in helping us succeed. We've seen fantastic results since engaging Matt to manage our digital marketing and Facebook advertising. He has saved us countless hours which has helped us to prioritise our highest value business activities. Highly recommend!"

"In our first month alone after going ‘live’, we generated 30-40 enquiries – many of which have already scheduled their appointments due to the systemised online automation and manual follow-ups Matt helped us to implement ...I would definitely recommend DigiProfits. They know their stuff.”

"We're really happy with the communication, follow-through, and amount of enquiries we receive. We will be working with DigiProfits in the future with all other social media-related strategies."

"Matt is very in tune with what we want and we developed an instant trust that he is using his skillset to assist our requirements. The proof has been in the constant quality leads."

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"The amount of engagement from advertising on Facebook has been fantastic. We've been able to attain an audience that would not have been able to reach without the campaign and have booked in a number of such patients into the practice."

"Matt went above and beyond and stuck with us until our system was working seamlessly. We are receiving quality leads (appraisal requests) through our Facebook ads. Matt is genuinely passionate about what he does and who he works with. He was not only doing what we paid for, but he genuinely wanted us to see results and achieve our goals."

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"DigiProfits have really shifted my business forward. They have an excellent level of customer service, support and communication."

Matt's knowledge of social media advertising and integrity in this space was surprising. He didn't promise what he could not deliver, provided a great brief prior to starting, and followed through with successful lead generation. Matt is very knowledgeable, he listens, he isn't pushy and he does what he says he's going to do.

“There are many people that say they can do the job, but proof is always in the results and I couldn’t be happier. I have a good online presence and my funnels are working really well."

“Matt is an expert in his field, is a great guy and very helpful. He knows his stuff and I would highly recommend!”

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