Client Case Study

Allied Moving Services, Sydney Local and Wollongong

Allied Removals Sydney Local and Wollongong is a a premier removalist service, specialising in stress-free relocation experiences. Renowned for their reliability and professionalism, they offer seamless transitions for clients undertaking local, interstate, and complex international moves.

Campaign Details

Traffic Source: Meta Ads (Facebook and Instagram) with an interactive quiz funnel

Daily Ad Spend Budget: $40-50

Conversion Strategy: Complete a quiz to receive an onsite quote for removal services

Average Cost Per Lead: $8-9 over 6 months

Performance Indicators:

  • The campaign experienced high levels of engagement quickly after some initial testing of ad designs, targetting and key messaging.
  • The conversion rate for Meta Ads traffic has averaged at over 35% with an average cost per lead of $8-9
  • A strategic and efficient sales process was implemented by Owner Peter Corbett and Sales Leader Alexandra Holt to ensure new leads were qualified efficiently in order to convert into in-home surveys and customers.
  • Peter stated after 5-6 months that “we’ve noticed a significant increase in sales figures and we’re much busier across the board.”

Above: An example local lead and the details that are captured

Above: An example interstate lead and the details that are captured

Q&A With Peter from Allied Sydney Local and Wollongong

Organisation: Premier Mobility Pty Ltd (Allied Moving Services Sydney Local and Wollongong)

Website: https://www.allied.com/au/removalists/sydney

What challenges were you facing before working with DigiProfits?
Low enquiry levels

What made you choose us over other options?
Referred by another business owner

What results or improvements have you seen since working with us?
Significant increase in Enquiry/leads resulting in Growth.

Can you share any numbers or approx sales figures you’ve achieved since working with DigiProfits?
We’ve noticed a significant increase in sales figures and we’re much busier across the board. The number of in-home surveys has doubled.

What has made you happiest or exceeded your expectations since working with us?
This process with DigiProfits has also been an education for myself.

What about DigiProfits surprised you most?
Also surprised at the number of leads received at reasonable rates.

Would you recommend DigiProfits? 
Yes I would and already have for all the above reasons.

Was there anything we could do differently?
Nothing that comes to mind.

Is there anything else that you would like to comment on or say about DigiProfits?
All in all, a very good experience so far. Matt has been very helpful and has shared his knowledge ensuring our marketing goals have been met. It’s still early days but we are already very much busier than we normally would be at this time of the year.

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