Client Case Study

Allied_Logo_FB_comp

Allied Removal Services, Gold Coast, QLD

Allied Removals Gold Coast is a leading removalist service specialising in stress-free relocations, catering to local, interstate and international moves. With a reputation for reliability and professionalism, they offer comprehensive moving solutions, including free in-home consultations and packing services.

Campaign Details

Traffic Source: Meta Ads (Facebook and Instagram)

Daily Ad Spend Budget: $40-50

Conversion Strategy: Complete a quiz to receive an onsite quote for removal services

Average Cost Per Lead: Approx $11.30

Return on Investment: 30% revenue increase

Performance Indicators:

  • Initial competitor research found that many businesses in the removalist space were not advertising effectively or efficiently for lead generation on social media, so a campaign was created to leverage Facebook and Instagram’s significant audience into an opportunity for revenue growth.
  • The campaign experienced high levels of engagement within less than 7 days after some initial testing of ad designs and other key metrics. The conversion rate for traffic has averaged at over 30% (see graph below) with an average cost per lead of appox $11.30.
  • A strategic and efficient sales process was implemented by Mark Fiechtner and his Sales Team (led by Nathan Sullivan) to ensure the influx of campaign leads were converted into revenue. 
  • Mark stated they confirmed an approx. 30% revenue increase within the first 2 months of running the campaign. 

Above: Campaign statistics for May 2024

Above: An example lead and the details that are captured

Q&A With Mark from Allied Gold Coast

Name: Mark Fiechtner 

Organisation: Allied Removals

Website: https://www.allied.com/au/removalists/gold-coast

 

What problem/s were you trying to solve when you were considering working with DigiProfits?

Increase leads

Why did you decide to work with DigiProfits and not someone else?

Matt – sold his product well.

What have you been able to achieve since working with DigiProfits?

We’ve doubled our initial leads in the first month from start up working with Matt – leads have continued on the same path which has created approx. 30% increase in revenue.

What has made you happiest or exceeded your expectations since working with us?

The leads it has created on a weekly basis – the assistance provided in gathering data has been excellent.

What about DigiProfits surprised you most?

Customer service and constant follow up from Matt in the startup and throughout the campaign has been excellent.

Would you recommend DigiProfits? If so, what are the main reasons why?

Yes, the professionalism displayed, and the research Matt did prior to meeting our business was great to understand our product.

Was there anything we could do differently?

No, happy with the product.

Is there anything else that you would like to comment on or say about DigiProfits?

Matt went out of his way to find data for our industry prior to our initial meeting which fast tracked our project and has made the initial 2 months seamless.

 

Let’s Talk!

Location

PO Box 23
Mudgeeraba, 4213
QLD, Australia

Contact

+61 419 425 823
www.digiprofits.com.au